This article is for general information only and is not a substitute for professional medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider with any questions about your individual health.
Breast cancer awareness means knowing your risk, screening guidelines, and local resources.
Breast cancer affects 1 in 8 U.S. women. The USPSTF now recommends starting biennial mammograms at age 40 — not 50. Early detection through screening, self-awareness, and clinical exams saves lives, yet many San Antonio women lack access or current information. Know your guidelines. Get screened. Use San Antonio’s local resources.
October is designated Breast Cancer Awareness Month in the United States, a national campaign to educate women and families about breast cancer risk, screening, and early detection. The observance began in 1985 as a partnership between the American Cancer Society and the former National Breast Cancer Commission; it has since grown into a global movement.
Key messages this month include knowing personal risk factors, following current screening guidelines, understanding signs and symptoms, and supporting local access to screening. For San Antonio women, October also reminds them to schedule annual wellness exams and discuss breast health with a clinician—even if mammograms are performed at an imaging partner, not the primary care office.
One in eight U.S. women will develop breast cancer in their lifetime, according to the Centers for Disease Control and Prevention. Breast cancer remains the second most common cancer among U.S. women and the leading cause of cancer death for Black and Hispanic women, as reported by the CDC Breast Cancer Statistics.
Women’s Wellness of SA offers breast cancer screening education and referral services as part of comprehensive women’s health care. The practice helps patients understand their personal risk, navigate screening guidelines, and connect with trusted imaging partners in the San Antonio area.
| Element | Details |
|---|---|
| Purpose | Educate women and families about breast cancer risk, screening, and early detection |
| History | Established in 1985 by the American Cancer Society and National Breast Cancer Commission |
| Focus Areas | Risk awareness, screening adherence, early detection, local resource access |
| Local Relevance | San Antonio women can use October as a prompt to schedule wellness exams and discuss breast health |
In April 2024, the U.S. Preventive Services Task Force (USPSTF) updated its breast cancer screening recommendation: all women should now begin biennial screening mammography at age 40 (Grade B), rather than the previous approach of individualizing the decision for women aged 40–49. The change was driven by updated evidence showing that starting at age 40 reduces breast cancer deaths, particularly among Black women — who face a 40% higher mortality rate — and women in rural or underserved areas.
Prior guidelines had recommended biennial screening starting at age 50 for most women, with shared decision-making for ages 40–49. The 2024 update eliminates that ambiguity. The full USPSTF final recommendation is available for review.
Many women and even some healthcare providers are still unaware of this change. Patient education is critical. During a women’s wellness exam at Women’s Wellness of SA, clinicians discuss the updated screening timeline and help each patient develop a personalized breast health plan.
| Aspect | Previous Guidance (Pre-2024) | Current Guidance (2024+) |
|---|---|---|
| Ages 40–49 | Individualize decision; discuss with clinician | Begin biennial screening mammography for all women |
| Ages 50–74 | Biennial screening mammography | Biennial screening mammography (unchanged) |
| Age 75+ | Discuss need with clinician | Discuss need with clinician (unchanged) |
| Rationale for change | Limited evidence for screening before 50 | New evidence shows earlier screening saves more lives, especially for Black women |
Early detection depends on knowing the common signs: lump or thickening in the breast or underarm, change in breast size or shape, dimpling of the skin, nipple discharge or inversion, and redness or scaling of the nipple or breast skin. Most breast lumps are not cancerous, but any new or unusual change warrants evaluation by a clinician.
Regular breast self-awareness — knowing what is normal for one’s own breasts — is encouraged. Women who are familiar with their breasts’ typical look and feel are more likely to notice changes early. Clinical breast exams performed by a practitioner are part of a comprehensive wellness exam and can identify suspicious areas that may need further imaging.
The importance of early detection cannot be overstated. More than 99% of women diagnosed at an early (localized) stage are alive 5 years after diagnosis. Overall, 92% of female breast cancer patients survive 5 years, according to the CDC.
Note: Any new or unusual breast change should be evaluated by a clinician. Most findings are not cancer, but timely evaluation is essential.
While some risk factors cannot be changed — age, family history, BRCA genetic mutations — many lifestyle factors are within a woman’s control. Evidence-based risk reduction strategies include maintaining a healthy weight, regular physical activity, limiting alcohol consumption, avoiding smoking, and breastfeeding when possible.
Incidence among women under 45 increased 0.7% per year from 2001–2022 and 1.1% per year since 2012, according to the CDC. This trend underscores the importance of early awareness and risk-reducing behaviors beginning in young adulthood.
Annual wellness exams allow for personalized risk assessment, including discussion of family history, genetic testing referrals, and screening timelines. Hormone replacement therapy (HRT) and oral contraceptives have complex associations with breast cancer risk; patients should discuss their individual risk profile with a clinician.
Learn about hormone replacement therapy at Women’s Wellness of SA and how it relates to breast health. The practice’s clinicians provide individualized guidance based on each patient’s medical history and risk factors.
| Modifiable Risk Factors | Non-Modifiable Risk Factors |
|---|---|
| Weight management | Age |
| Physical activity level | Family history of breast cancer |
| Alcohol consumption | BRCA1/BRCA2 genetic mutations |
| Smoking status | Personal history of breast cancer |
| Breastfeeding duration | Early menstruation (before age 12) |
| Hormone therapy use (discuss with clinician) | Late menopause (after age 55) |
Breast density refers to the amount of fibrous and glandular tissue relative to fatty tissue in the breast; it is a genetic trait, not a medical condition. Women with dense breasts have a higher risk of breast cancer, and dense tissue can make mammograms harder to read because both cancer and dense tissue appear white on the imaging.
As of September 2024, the FDA requires mammography facilities to notify patients if they have dense breasts. This notification must include a recommendation to discuss density with a healthcare provider. Women’s Wellness of SA clinicians can explain what dense breast tissue means, discuss supplemental screening options such as ultrasound or MRI, and refer patients to imaging partners as needed.
Patients can visit the Live Oak clinic for a personalized breast health consultation. Understanding breast density is an important component of a comprehensive breast health plan.
Women’s Wellness of SA does not perform mammograms in-house but serves a critical patient-navigation role: educating patients on guidelines, discussing risk, and referring to trusted imaging partners. Several San Antonio-area resources offer low-cost or free mammograms for eligible women.
In 2023, 80% of women aged 50–74 were up to date with mammography screening, while only 62.1% of women aged 40–49 had received a mammogram within 2 years, according to the CDC National Center for Health Statistics. Closing this gap is a priority for San Antonio’s healthcare community.
Patients with insurance should check coverage; the Affordable Care Act requires most plans to cover screening mammograms without copay for women 40 and older.
| Organization | Services Offered | Eligibility | Contact |
|---|---|---|---|
| CDC National Breast and Cervical Cancer Early Detection Program (NBCCEDP) | Free or low-cost mammograms and clinical breast exams | Uninsured and underinsured women ages 40–64 | Contact the Texas affiliate through the local health department |
| CHRISTUS Santa Rosa Mobile Mammography Unit | Screening mammograms at rotating Bexar County locations | All women (insurance billed; financial assistance available) | Check schedule online or call for locations |
| Alamo Breast Cancer Foundation | Financial assistance, patient navigation, screening referrals | Women in Bexar County with financial need | Call the foundation’s helpline |
| University Health System | Mammography services at multiple locations | All patients (sliding scale available for uninsured) | Schedule through primary care or imaging center |
Tip: Schedule an appointment at Women’s Wellness of SA to discuss breast health and get a referral for screening. The practice serves as a first and essential step toward appropriate screening, even without on-site mammography.
An abnormal finding does not mean cancer. Many abnormalities require additional imaging or follow-up but resolve as benign. The imaging center will recommend next steps, which may include a diagnostic mammogram, breast ultrasound, or biopsy.
Women’s Wellness of SA clinicians can help patients understand results in context, coordinate follow-up with specialists, and provide emotional support during what can be an anxious time. The importance of follow-through cannot be overstated.
Screening every 2 years for women ages 50–74 reduces breast cancer deaths by 26% compared to no screening, according to the CDC’s National Center for Chronic Disease Prevention and Health Promotion. Early detection dramatically improves outcomes, which is why following through on all recommended follow-up imaging is essential.
Breast cancer awareness is more than a ribbon or a month — it is knowing the latest screening guidelines, understanding personal risk factors, and acting on both. The updated USPSTF recommendation to begin mammograms at age 40 makes this the most important time for San Antonio women to review their breast health plan.
Women’s Wellness of SA helps patients navigate screening, even though mammograms are performed at partner imaging centers. The practice’s role is education, risk assessment, clinical breast exams, and referral coordination — all integrated into the annual wellness visit. Patients who visit the Live Oak clinic receive compassionate, evidence-based care from Laurie Incledon, MSN-APRN, WHNP, CNM, and the women’s health team.
Every woman should know her screening schedule, understand her breast density, and have a trusted clinician for breast health conversations.
Schedule a women’s wellness exam at Women’s Wellness of SA in Live Oak today. During the visit, patients can discuss breast cancer risk, screening timeline, and any concerns with a member of the women’s health team. Call the clinic or book online to take the first step.
Visit the Women’s Wellness of SA blog for more women’s health articles, or explore the breast cancer screening services page to learn about the practice’s patient navigation approach.