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Women's Wellness of SA

Breast Cancer Awareness: Your Guide to Screening, Guidelines, and Local Resources in San Antonio

Breast Cancer Awareness

This article is for general information only and is not a substitute for professional medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider with any questions about your individual health.

Breast cancer awareness means knowing your risk, screening guidelines, and local resources.

Breast cancer affects 1 in 8 U.S. women. The USPSTF now recommends starting biennial mammograms at age 40 — not 50. Early detection through screening, self-awareness, and clinical exams saves lives, yet many San Antonio women lack access or current information. Know your guidelines. Get screened. Use San Antonio’s local resources.

What Is Breast Cancer Awareness Month?

October is designated Breast Cancer Awareness Month in the United States, a national campaign to educate women and families about breast cancer risk, screening, and early detection. The observance began in 1985 as a partnership between the American Cancer Society and the former National Breast Cancer Commission; it has since grown into a global movement.

Key messages this month include knowing personal risk factors, following current screening guidelines, understanding signs and symptoms, and supporting local access to screening. For San Antonio women, October also reminds them to schedule annual wellness exams and discuss breast health with a clinician—even if mammograms are performed at an imaging partner, not the primary care office.

One in eight U.S. women will develop breast cancer in their lifetime, according to the Centers for Disease Control and Prevention. Breast cancer remains the second most common cancer among U.S. women and the leading cause of cancer death for Black and Hispanic women, as reported by the CDC Breast Cancer Statistics.

Women’s Wellness of SA offers breast cancer screening education and referral services as part of comprehensive women’s health care. The practice helps patients understand their personal risk, navigate screening guidelines, and connect with trusted imaging partners in the San Antonio area.

Key Breast Cancer Awareness Month Facts at a Glance

ElementDetails
PurposeEducate women and families about breast cancer risk, screening, and early detection
HistoryEstablished in 1985 by the American Cancer Society and National Breast Cancer Commission
Focus AreasRisk awareness, screening adherence, early detection, local resource access
Local RelevanceSan Antonio women can use October as a prompt to schedule wellness exams and discuss breast health

Why Did the Mammogram Guidelines Change?

In April 2024, the U.S. Preventive Services Task Force (USPSTF) updated its breast cancer screening recommendation: all women should now begin biennial screening mammography at age 40 (Grade B), rather than the previous approach of individualizing the decision for women aged 40–49. The change was driven by updated evidence showing that starting at age 40 reduces breast cancer deaths, particularly among Black women — who face a 40% higher mortality rate — and women in rural or underserved areas.

Prior guidelines had recommended biennial screening starting at age 50 for most women, with shared decision-making for ages 40–49. The 2024 update eliminates that ambiguity. The full USPSTF final recommendation is available for review.

Many women and even some healthcare providers are still unaware of this change. Patient education is critical. During a women’s wellness exam at Women’s Wellness of SA, clinicians discuss the updated screening timeline and help each patient develop a personalized breast health plan.

Before vs. After: USPSTF Mammogram Guidelines

AspectPrevious Guidance (Pre-2024)Current Guidance (2024+)
Ages 40–49Individualize decision; discuss with clinicianBegin biennial screening mammography for all women
Ages 50–74Biennial screening mammographyBiennial screening mammography (unchanged)
Age 75+Discuss need with clinicianDiscuss need with clinician (unchanged)
Rationale for changeLimited evidence for screening before 50New evidence shows earlier screening saves more lives, especially for Black women

What Are the Signs and Symptoms of Breast Cancer?

Early detection depends on knowing the common signs: lump or thickening in the breast or underarm, change in breast size or shape, dimpling of the skin, nipple discharge or inversion, and redness or scaling of the nipple or breast skin. Most breast lumps are not cancerous, but any new or unusual change warrants evaluation by a clinician.

Regular breast self-awareness — knowing what is normal for one’s own breasts — is encouraged. Women who are familiar with their breasts’ typical look and feel are more likely to notice changes early. Clinical breast exams performed by a practitioner are part of a comprehensive wellness exam and can identify suspicious areas that may need further imaging.

The importance of early detection cannot be overstated. More than 99% of women diagnosed at an early (localized) stage are alive 5 years after diagnosis. Overall, 92% of female breast cancer patients survive 5 years, according to the CDC.

7 Signs to Discuss With Your Provider

  • Lump or thickening in the breast or underarm area
  • Change in breast size or shape
  • Dimpling or puckering of the breast skin
  • Nipple discharge (especially if bloody or persistent)
  • Nipple inversion or retraction
  • Redness, scaling, or irritation of the nipple or breast skin
  • Swelling or lump in the underarm area

Note: Any new or unusual breast change should be evaluated by a clinician. Most findings are not cancer, but timely evaluation is essential.

How Can You Lower Your Risk of Breast Cancer?

While some risk factors cannot be changed — age, family history, BRCA genetic mutations — many lifestyle factors are within a woman’s control. Evidence-based risk reduction strategies include maintaining a healthy weight, regular physical activity, limiting alcohol consumption, avoiding smoking, and breastfeeding when possible.

Incidence among women under 45 increased 0.7% per year from 2001–2022 and 1.1% per year since 2012, according to the CDC. This trend underscores the importance of early awareness and risk-reducing behaviors beginning in young adulthood.

Annual wellness exams allow for personalized risk assessment, including discussion of family history, genetic testing referrals, and screening timelines. Hormone replacement therapy (HRT) and oral contraceptives have complex associations with breast cancer risk; patients should discuss their individual risk profile with a clinician.

Learn about hormone replacement therapy at Women’s Wellness of SA and how it relates to breast health. The practice’s clinicians provide individualized guidance based on each patient’s medical history and risk factors.

Risk Factors: What You Can and Cannot Control

Modifiable Risk FactorsNon-Modifiable Risk Factors
Weight managementAge
Physical activity levelFamily history of breast cancer
Alcohol consumptionBRCA1/BRCA2 genetic mutations
Smoking statusPersonal history of breast cancer
Breastfeeding durationEarly menstruation (before age 12)
Hormone therapy use (discuss with clinician)Late menopause (after age 55)

What Does It Mean to Have Dense Breasts?

Breast density refers to the amount of fibrous and glandular tissue relative to fatty tissue in the breast; it is a genetic trait, not a medical condition. Women with dense breasts have a higher risk of breast cancer, and dense tissue can make mammograms harder to read because both cancer and dense tissue appear white on the imaging.

As of September 2024, the FDA requires mammography facilities to notify patients if they have dense breasts. This notification must include a recommendation to discuss density with a healthcare provider. Women’s Wellness of SA clinicians can explain what dense breast tissue means, discuss supplemental screening options such as ultrasound or MRI, and refer patients to imaging partners as needed.

Patients can visit the Live Oak clinic for a personalized breast health consultation. Understanding breast density is an important component of a comprehensive breast health plan.

Where Can You Get a Free or Low-Cost Mammogram in San Antonio?

Women’s Wellness of SA does not perform mammograms in-house but serves a critical patient-navigation role: educating patients on guidelines, discussing risk, and referring to trusted imaging partners. Several San Antonio-area resources offer low-cost or free mammograms for eligible women.

In 2023, 80% of women aged 50–74 were up to date with mammography screening, while only 62.1% of women aged 40–49 had received a mammogram within 2 years, according to the CDC National Center for Health Statistics. Closing this gap is a priority for San Antonio’s healthcare community.

Patients with insurance should check coverage; the Affordable Care Act requires most plans to cover screening mammograms without copay for women 40 and older.

San Antonio Breast Cancer Screening Resources

OrganizationServices OfferedEligibilityContact
CDC National Breast and Cervical Cancer Early Detection Program (NBCCEDP)Free or low-cost mammograms and clinical breast examsUninsured and underinsured women ages 40–64Contact the Texas affiliate through the local health department
CHRISTUS Santa Rosa Mobile Mammography UnitScreening mammograms at rotating Bexar County locationsAll women (insurance billed; financial assistance available)Check schedule online or call for locations
Alamo Breast Cancer FoundationFinancial assistance, patient navigation, screening referralsWomen in Bexar County with financial needCall the foundation’s helpline
University Health SystemMammography services at multiple locationsAll patients (sliding scale available for uninsured)Schedule through primary care or imaging center

Tip: Schedule an appointment at Women’s Wellness of SA to discuss breast health and get a referral for screening. The practice serves as a first and essential step toward appropriate screening, even without on-site mammography.

What Happens If Your Mammogram Finds Something Abnormal?

An abnormal finding does not mean cancer. Many abnormalities require additional imaging or follow-up but resolve as benign. The imaging center will recommend next steps, which may include a diagnostic mammogram, breast ultrasound, or biopsy.

Women’s Wellness of SA clinicians can help patients understand results in context, coordinate follow-up with specialists, and provide emotional support during what can be an anxious time. The importance of follow-through cannot be overstated.

Screening every 2 years for women ages 50–74 reduces breast cancer deaths by 26% compared to no screening, according to the CDC’s National Center for Chronic Disease Prevention and Health Promotion. Early detection dramatically improves outcomes, which is why following through on all recommended follow-up imaging is essential.

Frequently Asked Questions About Breast Cancer Awareness and Screening

Yes, men can develop breast cancer, though it is much less common. About 2,000 cases are diagnosed in U.S. men annually. Any concerning breast changes in men should be evaluated by a healthcare provider.
Oral contraceptives have a complex association with breast cancer risk. Current research suggests a slight increase in risk that decreases after stopping. Women should discuss their personal risk profile with a clinician at their annual wellness exam.
A screening mammogram typically takes about 15–20 minutes. Results are usually available within a few days to a week, depending on the imaging center.
Most women experience some discomfort from breast compression, which is necessary for clear images. The compression lasts only a few seconds per image. Patients can discuss comfort strategies with the imaging technologist.
A screening mammogram is a routine preventive exam for women without symptoms. A diagnostic mammogram is performed when a screening result is abnormal or when a woman has symptoms such as a lump. Diagnostic mammograms take longer and involve additional images.
Breast self-awareness means knowing what is normal for one’s own breasts — their shape, size, texture, and feel. Formal monthly self-exams are no longer recommended by most major health organizations; instead, women are encouraged to be aware of changes and report any concerns to a clinician.
Yes, the Affordable Care Act requires most private insurance plans to cover screening mammograms every 2 years for women aged 40 and older without a copay or deductible. Patients should verify coverage with their specific plan.

Breast cancer awareness is more than a ribbon or a month — it is knowing the latest screening guidelines, understanding personal risk factors, and acting on both. The updated USPSTF recommendation to begin mammograms at age 40 makes this the most important time for San Antonio women to review their breast health plan.
Women’s Wellness of SA helps patients navigate screening, even though mammograms are performed at partner imaging centers. The practice’s role is education, risk assessment, clinical breast exams, and referral coordination — all integrated into the annual wellness visit. Patients who visit the Live Oak clinic receive compassionate, evidence-based care from Laurie Incledon, MSN-APRN, WHNP, CNM, and the women’s health team.

Every woman should know her screening schedule, understand her breast density, and have a trusted clinician for breast health conversations.

Schedule a women’s wellness exam at Women’s Wellness of SA in Live Oak today. During the visit, patients can discuss breast cancer risk, screening timeline, and any concerns with a member of the women’s health team. Call the clinic or book online to take the first step.

Visit the Women’s Wellness of SA blog for more women’s health articles, or explore the breast cancer screening services page to learn about the practice’s patient navigation approach.